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Deceptive pricing

Visor

You should have a way, possibly through buyer feedback, to identify deceptive pricing on vehicles. I’m referring to the often illegal practice (based on locale) of advertising at a low price via “discount” but adding the add-ons back to the price that are not advertised. There is a 2026 Honda Passport in Ellisville, MO that has been advertised on your site for less than $51K but is really over $64K due to add-ons. Your price history confirms their lowering and increasing of the price. I also experienced it at the Honda dealership in Conroe, TX where they bait you in on a discounted advertised price but throw add-ons into the OTD price. Its really infuriating.

Posted by Ricky ·
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Comments1

  • Cole Smith

    Team•

    Feb 1

    Hey @Ricky - getting this right is one of our core goals for 2026. We’ve been working for months on a brand new system to process listings that we think will enable us to do this. The idea is to allow you to specify which “price” you want to see, and to get to the point where we’re comparing listings on an apples-to-apples basis as much as possible. It’s slow, tedious work, but really looking forward to getting this out. A big component of this is community feedback, which we’re also focused on getting right.